LinkedIn for College Students by AMI Personal Branding

In today’s competitive job market, standing out begins with a strong personal brand. This session equips college students with the tools to leverage LinkedIn as a powerful platform for career growth. Participants will learn how to create and optimize a compelling profile, highlight their unique skills and achievements, and align their online presence with their career goals.

The session also covers strategies for building meaningful connections, engaging with content to increase visibility, and establishing a professional brand that resonates with employers and industry peers. Students will leave with actionable steps to confidently position themselves for career success through LinkedIn.

About the Speaker:
Allison McFarlane is an award-winning entrepreneur, consultant, and community advocate with 15+ years of experience in commercial banking and business development. As the founder of Allison McFarlane Inc., she helps businesses and leaders elevate their brands through strategic marketing, community activations, and authentic partnerships. Recognized as a Houston role model and one of the Top 50 Marketers to Watch, Allison is passionate about empowering the next generation of leaders and fostering meaningful connections that drive growth.

For more information, contact Yvonne McKinnon, Director, Learning & Development at [email protected].