Keith McLeod is the Senior Director of the Marketing Project Management Office (PMO) at Geico. This team serves as a thought and execution partner across a broad spectrum of strategic Marketing efforts. Project management is a key driver of brand and acquisition campaigns, enterprise process and planning optimization, data analytics, and strategic initiatives to leverage new marketing capabilities across all workstreams. Keith joined Geico in February 2024 to spearhead the newly formed PMO, which oversees the Marketing’s priority initiatives and is a strategic thought partner who reports to the Chief Marketing Officer (CMO).  

Before joining Geico, Keith worked at the New York Times as VP of Marketing Operations, playing a critical role in scaling the team with the company’s highest priorities. Marketing Operations consisted of Creative Operations, Project/Program Management, Digital Asset Management, Marketing Solutions, Campaign Operations, Digital Trafficking, Subscription Revenue Compliance, Strategic Programs and Operations, and Digital and Print Production. 

Keith has worked at companies including The New York Times, General Electric, Pearson, and Teach for America, focusing primarily on digital transformation, process optimization, and strategic delivery.  

Keith serves on the national board of directors for INROADS, Inc. and is a graduate of Pace University; he lives in Clarkstown, N.Y., with his wife and two daughters.